It all began in 1999, in the small town of Litchfield, MN, when founder Lisa Bollin had a dream to own her own clothing company. What started out of a field and the back of a trailer has exploded into one of the leading brands in the Western Industry. A true cowgirl, she lives the country western lifestyle from barrel racing and trail riding to baling hay and cleaning stalls. Her office still sits in the middle of her family owned ranch, where she gets inspiration from watching her horses. She is also inspired by other people’s stories about overcoming obstacles and turning their dreams into realities. Lisa has turned her dream of running a successful apparel line into a reality, and has always lived by the Cowgirl Tuff motto - "Even though you've been bucked, kicked, bit & stomped... NEVER GIVE UP!"