Look fabulous in a Glamorous Couture Dress for Premieres & Events! Couture dresses are the Hollywood style and glamour ideal for your special occasion. Look and feel phenomenal in a Jovani Couture dress. See our new arrivals including on-trend metallic pieces. Beaded ball gowns, fringe dresses, and pieces with sequins with a timeless luxury look. A range of color choices for each gown. Perfect for a ball, dance, or special appearance.